Direct Mail

Direct Mail

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If you’re tired of spending your time messing with address labels, applying stamps or hauling heavy boxes to the Post Office, GGP has a solution for you! With our state-of-the-art mailing software and addressing equipment, we not only save you time and eliminate the hassle, we can get your mailing directly to your customers faster and for less money.

Officially called USPS Marketing Mail, but also known as commercial mailing or business mailing, bulk mailing is a cost-effective way to get the word out about your product, service, or event. The advantages of using bulk mail includes a significantly lower price-per-piece, ability to target specific demographics, flexibility in the types of formats, and incorporation of samples or coupons. Bulk mail also has a proven track record for desirable ROI.

If you know anything about bulk mailing, you know the devil is in the details. There are a few deterrents to getting started on your own. For starters, there is a significant learning curve in understanding the USPS process requirements. The USPS also requires an upfront investment of money for the mailing permit and annual mailing fee. The need for pre-sort software is another potential barrier for small businesses. This is where we come in.

GGP will not only provide you with the highest quality in custom printing for your mailer, we can handle all of the mailing for you, including acquiring any targeted mailing lists you need. No need to get a permit or bar-coding software. Let us help you achieve your goals with bulk mail by taking out all the guess work and hassle.
Let’s take a look at some of the specific products that are designed to work well within USPS bulk mailing guidelines. You can visit our mailing templates page to download layouts that are USPS marketing mailing compliant.

  • Booklet Mailers: Booklets or catalogs can be as large as 8.5 x 11 and are perfect for newsletters, brochures, catalogs, and product booklets. What a great way to put your product or service in the hands of potential customers. Include a call to action that encourages further engagement, moving the customer toward the sale.
  • Self-Mailers: These are brochures or flyers in various sizes and formats that close with a sticker tab for more secure mailing which qualifies them for the USPS automation rates. This option is ideal for event announcement, company or product brochures, and letters.
  • Post Cards: A great way to announce an event, incorporate business reply mail, or advertise your business, post cards are a great marketing piece. You can go with the standard 4 x 6 or a jumbo size 6 x 11 to really grab attention.

We have mail list services that can assist you with targeting the demographic base you want to hit with your advertising campaign. Our bulk mailing services coupled with our commercial quality printing will deliver the results you are looking for.
In-house control means greater accuracy. Direct Mail is the fastest growing and most effective way to reach your customers and prospects. With over 45 years of experience, our knowledgeable and friendly staff can navigate you through the latest postal regulations for the lowest rates and best results. GGP offers complete in-house mailing services to meet all your mailing needs including:
We offer a variety of mailing services to complement our production capabilities, including:

  • First Class and Presort “bulk” Mailings
  • EDDM – Every Door Direct Mail
  • Automated and Manual Folding
  • Collating and Inserting
  • Postcard Mailings
  • Self-Mailer Tabbing

List Procurement
GGP can provide mailing lists that range from simple resident lists to more detailed B2B marketing list with specific requirements.

Data Processing

Dedupe & Merge/Purge – Combine multiple lists into a common format and/or remove duplicate names various criteria, such as company, name, address or any combination you wish.
List Maintenance – We can store and manage your list and make any additions or changes that your need.

Presort Services
CASS – The CASS system improves the accuracy of carrier route, five-digit ZIP®, ZIP + 4®, and delivery point codes that appear on mail pieces.
NCOA – Save money and increase your direct mail results by cleaning up your mailing list through our NCOA processing service. We will take your database and match it against the Postal Service’s National Change of Address file and update it with consumer or business moves.

Addressing & Inkjet
Addresses may be applied in various methods, either by laser label or printed directly with our inkjet systems with various fonts and sizes. Our specialized inkjet system allows for color taglines such as, “Call Today for 10% Off!”.

Match Mail, Inserting & Assembly
Whether you need to send a direct mail campaign that includes matching the letter to an envelope, or a generic letter inserted into an envelope, assembly of a pocket folder, sample packet or small gift, we can handle it all.

Laser Printing & Personalization
With the latest technology GGP can provide digital black & white and color laser printing allowing each piece to be personalized with name, address and additional variable information. In addition, we can customize your direct mail pieces with variable images based on certain criteria such as gender or age.

Hand Assembly
For those projects that cannot be done by machine, GGP has a fast, accurate method of hand inserting. This provides an option for inserting many pieces or pieces of varying sizes into one envelope with each piece receiving special handling if necessary.

Delivery & Drop Ship – Nationwide
Delivery to the post office can be at your local BMC post office or across the nation with our drop ship services.

GGP can help you coordinate the design, production and mailing of your direct mail packages. In addition, we can track responses to your mailings, provide reporting and fulfill products and/or requests for information as required.

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